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### Today's Plan
- What are memes?
- Are memes language?
- Why does that matter?
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# What are memes?
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## What is a "meme"?
> A unit of cultural information, such as a cultural practice or idea, that is transmitted verbally or by repeated action from one mind to another.
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### 'Meme' is multifaceted
- Cultural concepts (e.g. ideas, practices, rituals)
- Physical actions (e.g. dances, planking, rickrolling)
- Language itself is memetic, by some definitions!
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### More 'memey' uses of meme
- Phrases with codified meaning
- "You love to see it"
- "Kony 2012"
- "We have 69 copies left." "Nice."
- "F in the chat"
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### Uncaptioned but meme-y images
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### Captioned images
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### Videos and GIFs
- [[dʒɪfs]](https://www.usatoday.com/story/tech/2020/02/25/how-do-you-say-gif-properly-ask-giphy-jif/4750684002/)
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### We're going to focus on images today
- In the modern, internet-focused definition of 'meme'
- ... but these same arguments could be made for videos, phrases, etc...
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# Are memes linguistic?
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### What makes language languagey?
- There are many people who've talked about this!
- There's not a consensus on exactly what makes Language language
- ... but there are a number of features which most folks agree on
- **If memes are language, they should fit these characteristics!**
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### Language Characteristics
- Semanticity
- Arbitrariness of form and meaning
- Speaker knowledge of grammaticality
- Full productivity and creativity
- Social transmission
- Compositionality
- Accomplishes linguistic functions (e.g. assertions, questions, commands, expressives)
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## Semanticity
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### Elements of language have meaning
- The /-z/ suffix in 'memes' has a defined meaning
- "Penguin" has a defined meaning
- "I went to the park" has a defined meaning
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### Memes are meaningless
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### Memes have meaning
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## Arbitraryness
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### Arbitrariness of form and meaning
- The meaning of ⛄ is closely related to its form, it is 'iconic'
- The meaning of /kæt/ is *not* related to its form
- In language, the relationship between form and meaning is *arbitrary*
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### Meme Iconicity
- Memes are often strongly iconic
- Relying on facial expressions
- Photos of situations
- The meaning of 'templates' is based on their image
- Meanings are often grounded in specific cultural contexts
- Memes can become more abstract and less iconic over time!
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### Some meanings require a bit more understanding
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### ... but memes can become more abstract
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### Abstraction of memes
- Many memes are iconic, but some templates and meme formats can approach arbitrariness!
- Very concrete and iconic memes can detach from their forms
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--- ### Content Warning: Miscarriage --- ### Loss - Originally posted by the webcomic [Ctrl+Alt+Del](https://cad-comic.com/) - A very serious comic about the author and his wife losing a pregnancy ---(This audiovisual content has been removed for compliance with recent federal accessibility guidelines. Please see this site for details.)
--- ### Loss - This comic was... strongly criticized - Didn't fit the tone of the strip - The dramatic element was widely considered to be poorly done - Vigorous parody began - Hiding 'Loss' references became a meme of itself - 'Is this loss?' ---(This audiovisual content has been removed for compliance with recent federal accessibility guidelines. Please see this site for details.)
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--- ### Sharing disguised loss memes is a meme of its own - (and it's not one that's widely appreciated) -
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### Loss memes have become very abstract
- Distant from the original iconic form of Loss
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### So, many meme templates are mostly iconic
- Some require cultural or social knowledge
- ... and some have abstracted away from iconicity completely
- **This one's questionable for memes!**
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## Grammaticality Judgements
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### Speakers of a language know 'correct' and 'incorrect' forms
- There are 'conventions' which are by and large followed
- "Mara went to the store with Darnell"
- *"Somebody set up us the bomb. All your base are belong to us."
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### Memers know when memes are 'grammatical' and 'correct
- Memes can be ungrammatical
- Meme forms can be used incorrectly
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--- ### Memes are able to be 'wrong' - Not cursed or 'bad', but not good uses of the form or template - These mirror linguistic grammaticality judgements of speakers - **This one checks out!** ---
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## Productivity and Creativity
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### Language is productive and creative
- Language can produce an infinite set of meanings
- Sub-elements of language can be recombined to produce new and different language
- Language can be used to describe anything (given time!)
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### Memes are productive
- Able to be adapted to new scenarios
- Templates can be combined or re-used to create new memes
- Memes can be combined to produce new memes
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--- ### Memes are creative - New memes can be created for situations - 'You've got a meme for everything' ---
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### New meme templates can always be born
- See [Reddit's /r/MemeEconomy](https://www.reddit.com/r/MemeEconomy/)
- ... and the rest of the internet
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### [Tiger King](https://en.wikipedia.org/wiki/Tiger_King) was released on March 20th, 2020
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### Images can go from 'funny image' to 'meme template' with repeated use
- This is referred to as 'lexicalization' when it happens to words
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### Memes can be used to describe any situation
- ... and new memes can be generated to fill in any gaps
- Memes are both **creative** and **productive**
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## Traditional Transmission
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### Language is learned from others' language use
- Our language is dictated by the language we're exposed to
- Cultural knowledge is included
- Our language represents our social groups
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### Memes are transmitted traditionally
- Memes are culturally and socially specific
- Memes spread within subcultures before reaching 'mainstream'
- We can tell facts about people from their meme choices
- Some memes need in-group knowledge to be understood
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### Memes from Will's Era
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### Boomer memes
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### Memes can 'index' certain identities and social affiliations
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### Memes often need in-group knowledge
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### Memes have traditional transmission
- They are learned from other meme users
- They are bundled with and index sociocultural information
- Your upbringing and environment play a strong role in determining how you use and understand them
- **Yup, that's languagey!**
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## Compositionality
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### Language is compositional
- Larger wholes are made up of smaller parts, each contributing part of the meaning
- 'Unlockable' (un+lock+able)
- "I'm never gonna give you up."
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### Memes are compositional
- The captions themselves carry meaning (duh)
- Meme templates carry meaning too!
- Other stylistic elements can carry meaning
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### Meme template meaning
- Changing ONLY the template changes the meaning
- Minimal pairs are possible
- Mememes?
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--- ### Meme style cues have meaning in isolation too ---(This audiovisual content has been removed for compliance with recent federal accessibility guidelines. Please see this site for details.)
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--- ### Memes are compositional! - They're evaluable in terms of many components, each contributing meaning - These meaning components are productive, and can be re-used elsewhere --- ## Linguistic Functions --- ### Language accomplishes functions - We can make simple assertive sentences - "The duck quacked at his bae" - We can ask questions - "Who posted the loss meme?" - We can issue directives - "Declare a LING major." - We can express our feelings - "I'm confused by deep fried memes" - We can change things about the world - "I sentence you to ten hours of community service" --- ### Memes can make simple assertions -
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### Memes can ask questions
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### Memes can issue directives
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### Memes can express our feelings
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### Memes can change things about the world
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### Memes can accomplish the same purposes as language!
- Boy, it sure seems like...
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# Memes have almost all of the characteristics of language!
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- Why do we care?
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## Linguistics can help us understand memes!
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### Most subfields have meme-related questions!
- Phonology/Phonotactics
- What form elements can co-occur? What's not a legal combination
- Morphology
- What are the correspondences between meme form and meaning?
- How do memes go from funny pictures to productive chunks of meaning and form?
- Semantics
- How do we describe the meaning of memes?
- Pragmatics
- What effects do context and discourse have on meme meaning?
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### Meme Linguistics continued!
- Sociolinguistics
- What does meme use tell us about people's social life?
- How are memes used to index social identity?
- Conversation and Discourse Analysis
- What roles do memes play in advancing conversations and discourse?
- Translation theory
- Can a meme be translated effectively into another language or culture?
- Can memes be made into text?
- Diachronic Linguistics
- How do memes change over time?
- Do memes follow the same patterns as language?
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### All that time you've spent on a linguistics degree will also help you study memes
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### Wrapping up
- Memes are bits of cultural information which are spread from person to person
- They share many of the properties often attributed to conventional signed and spoken language
- Linguistic tools and methods are useful for their analysis
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### In summary
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### Acknowledgements
- Thanks to [LingUA at UCSD](http://ling.ucsd.edu/undergrad/student-opportunities/lingua.html)
- Thanks to the Linguistically Informed Memery Crew
- Thanks to Lolcats, for getting me started
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